Your team will:

Be Your Own Hero Training, based on the popular book of the same name, gets to the heart of a decision that so often involves many emotions. This program teaches more than just soft skills; it will help your staff meet prospects where they are and encourage shifts in the decision process to overcome common objections.

Over the course of two days, your team will deepen their understanding of the senior living decision process with training that is tailored to your organization. Whether you need to sharpen your current sales process or make significant shifts in your approach, BYOH Training provides effective and efficient results.

BYOH Training will help shorten the time from inquiry to move in, as your team learns tips to help prospects work through roadblocks in the decision process in a timelier manner, ultimately increasing occupancy. 


Be Your Own Hero Training is Effective

BYOH Training addresses the emotional aspects and misconceptions often associated with senior living decisions. Many times, these roadblocks are hindering a person’s ability to make proactive, safe choices during their aging years. Along with providing tools that will help your staff be more effective, BYOH Training also teaches professionals how to help their clients understand and address concerns so they feel empowered to make necessary decisions.

Training includes modules, class time, interactive sessions and role-playing in an effort to help your team practice and retain what they’ve learned. This focus on practical application is key to making training stick.

BYOH Training introduces simple-to-use strategies that have the most impact. Training is realistic, practical and proven.

Your team will also receive a copy of Catherine’s book, Be Your Own Hero: Senior Living Decisions Simplified, helping to reinforce the training’s key tenants, and giving them a tangible tool to add to their toolboxes.

Along with staff development and training, Catherine also offers informative presentations geared toward clients and their families to discuss the decision-making process.

Training that gets to

the heart of the matter


  • Gain a better understanding of the fears and  emotions that are keeping prospects from making a move.
  • Learn simple and effective strategies to better understand and work through common objections.
  • Help their prospects understand and address concerns so they feel empowered to make necessary decisions.
  • Be able to use these techniques to shorten and simplify the decision process, helping to increase occupancy.